Stories Behind the Art

Why Collecting Original African Art Matters — And Why My Work Continues to Rise in Value

Jedidah Chick, African Artist with her textured fabric art, Black British artist, Zimbabwean artist

Why Collectors Are Drawn to African Contemporary Art

As an African contemporary artist in the UK, I’ve learned that people don’t just collect art for decoration — they collect for meaning, emotion, identity, and intention.

Some love the colours.
Some love the stories.
Some feel connected to the African diaspora.
Some admire the representations of modern African women.
Some want unique original African paintings that no one else owns.
And others appreciate knowing that the artwork they choose will hold — and grow — its value over time.

Whether you collect because the piece moves you or because you value long-term appreciation, the outcome is the same:
you take home something rare, meaningful, and deeply personal.


Why My Art Has Increased in Value Every Year

When I began selling art in 2022, my first original sold for £35.
Since then, I’ve created and sold over 300 originals, exhibited across the UK, built a loyal collector base, and become known for my signature “African queen art” and elegant minimalistic figures.

Today, my original African paintings range from:
£780–£2950 for originals
£150–£175 for limited prints

And some pieces sell out within minutes — especially those featuring Queens, animals, and African-inspired themes.

This growth in visibility and demand is why my work continues to rise in value:

  • unique, one-of-a-kind originals

  • high demand from collectors in the UK, US & Canada

  • limited annual output (around 30 originals a year)

  • growing presence in exhibitions & art fairs

  • features in magazines, interviews & UK Black art platforms

  • high-quality professional materials & archival varnish

  • series and collections that strengthen provenance

For collectors searching for African art UK, African contemporary art, or investment-worthy original paintings, this combination is powerful.


A Real Collector Story That Shows the Value of Art

One of my most significant early pieces, Pain to Power, was purchased by someone who had never bought original art before. He discovered it at a local market during a difficult moment in his life and felt deeply moved by its message of courage and resilience.

Later, he wrote:

“I wasn’t a rich man before I bought this painting… I’m far richer now that I have.”

This is what makes art valuable — not only financially but emotionally, culturally, and personally.


What Collectors Are Truly Investing In

1. Story & Heritage

My art reflects the complexity of growing up in post-colonial Zimbabwe, the beauty of African identity, the strength of women, and universal themes like resilience, courage, and peace.


This resonates with collectors seeking:

  • African diaspora art

  • African heritage artwork

  • modern African women art

  • meaningful cultural storytelling

2. Rarity

I create limited, unrepeatable collections and around 30 originals per year.
Scarcity increases value.

3. Rising Career Momentum

My exhibitions include:

  • RHS Garden Wisley (Craft in Focus)

  • Hever Castle (Craft in Focus)

  • Waterloo Station (The Sidings)

  • UK Black Business Show

  • Taunton Flower Show

  • Black History Month showcases

  • Gallery exhibitions across the UK

This adds credibility and strengthens long-term value.

4. Professional Quality

Using Winsor & Newton professional paints, archival surfaces, and full varnishing ensures longevity — essential for serious collectors.

5. Emotional Impact

Art changes how a room feels — but more importantly, it changes how you feel inside it.

Collectors buy:

  • for beauty

  • for meaning

  • for connection

  • for identity

  • for their personal sense of peace and strength

This emotional uplift is a value that grows daily.


Is Art a Good Investment? 

Yes — especially original African art, which continues to rise in global recognition.

Art increases in value when:

  • demand grows

  • supply stays limited

  • the artist’s career expands

  • pieces are well cared for

  • provenance is strong

My collectors often tell me they feel “exclusive and lucky” when they acquire one of my originals — because they know they are buying something meaningful that won’t be repeated.


How to Start an Art Collection 

If you're considering collecting African contemporary art, start with pieces that:

  • move you emotionally

  • reflect your personal values

  • feel meaningful in your home

  • have a story you connect to

  • come from an artist whose career is growing

This approach blends heart, heritage, and value-conscious collecting — the most powerful combination.


Where to Begin: Explore Originals or Enquire About Commissions

✨ View available original paintings: [Link to Shop]
✨ Request a commission (specific size, colours, or themes): [Link to Commissions]
✨ Contact me if a piece you love isn’t available — many collectors do this privately.

Your journey into collecting art is personal, and I’m honoured to be part of it.


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How to Choose Art That Transforms Your Space

How to Choose Art That Transforms Your Space

When you walk into a room, art is often the first thing that sets the tone. The colors, textures, and energy of a painting can transform how a space feels — turning an ordinary corner into a place of warmth, reflection, and inspiration. Choosing art for your home is about creating harmony between your surroundings and your soul.

Let Colour Lead the Mood

Color shapes emotion. Soft turquoise and coral hues bring calm and freshness, while touches of pink and orange create optimism and joy. My Release, Rebirth and Reawakening series was designed to do just that — to fill spaces with renewal and quiet strength.

Each piece features layered texture, delicate papers, and flowing drips of paint that symbolise movement and growth. These floral abstracts remind us that, like flowers, we too can bloom through any season.

Floral Art as a Symbol of Strength

These mixed-media floral paintings are inspired by the resilience of nature — how blooms push through storms and find light again. The expressive brushwork and textured details reflect courage and transformation, offering a daily reminder to rise above challenges.

Hanging art that tells this kind of story adds more than beauty to your home — it brings depth, meaning, and a sense of empowerment.

How to Choose Art for Your Home Décor

When selecting art for home decor, think about how it interacts with light, texture, and furniture.

  • Large statement pieces can anchor a living room or hallway.

  • Pair soft pastel artwork with neutral furniture to create balance.

  • Add gentle lighting to highlight texture and dimension in the paint.

Whether you’re decorating a coastal home, a calm retreat, or a bright living space, floral wall art can bring energy and serenity together.

Original Art or a Custom Piece

Every home tells its own story. Alongside my ready-to-collect paintings, I also offer commissioned art — personalised pieces designed to complement your colour palette, space, and emotion. Each commission begins with a conversation about feeling and flow, ensuring your painting truly belongs to you.

Bring Warmth and Renewal Into Your Home

If you’re searching for art that soothes, inspires, and transforms your surroundings, discover the Release, Rebirth and Reawakening collection — created to reflect the beauty of growth and the power of starting again.

🖼️ [Shop my coastal and floral abstracts for calming spaces →]

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Building a Meaningful Art Collection That Tells Your Story

Building a Meaningful Art Collection That Tells Your Story

Buying art isn’t just about filling a wall — it’s about finding pieces that speak to your soul and reflect your journey. Every painting you bring home becomes part of your story, a quiet reminder of who you are and what you value.

Why Collecting Art Matters

Collectors often say the art they choose reminds them of a moment, a feeling, or a dream. A meaningful art collection is personal — it grows with you. When you collect original paintings, you’re not just investing in beauty; you’re investing in emotion, memory, and creativity that lives beyond the canvas.

The Story Behind Wine, Water and Wakening

My Wine, Water and Wakening series was born from the stillness of the coast — those quiet moments when the sound of the ocean helps you breathe again. Each seascape painting captures calm, clarity, and the emotional awakening that comes from reconnecting with nature.

The circular forms represent unity and flow — the endless rhythm of tides and inner peace. The textures and layers of paint mimic the meeting of land and sea, much like the meeting of thought and emotion. These contemporary seascapes invite collectors to pause and reconnect with serenity and purpose.

Choosing Art That Resonates

When you’re building a collection, don’t worry about trends or what others say you should buy. Choose what moves you.
Ask yourself:

  • Does this piece make me feel something?

  • Can I see it becoming part of my everyday life?

  • Does the artist’s story align with mine?

Collectors who connect emotionally to their art enjoy it more — and often see its value grow over time.

Why Buy Original Seascape Art Online

In a world of mass production, original seascape art stands apart. Each brushstroke carries intention and authenticity. Buying directly from artists supports their creative journey and allows you to own something truly unique.

Explore original seascape paintings and limited edition prints from my Wine, Water and Wakening series — designed to bring calm, warmth, and reflection into your home.

👉 [Shop the Collection]

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